← Back to main site
Mizanul Islam
Performance Marketing Meta & Google Ads CAPI / Tracking

Mizanul Islam

Performance Marketer & Growth Systems Builder

I help brands turn paid traffic into measurable revenue — with clean tracking, high-converting creatives, and scalable media buying systems.

Meta + Google
Core Platforms
CAPI / sGTM
Tracking Stack
ROAS Focus
Not Vanity Metrics
Full Funnel
Ads → Conversion
About

Who I Work With

I’m a performance-focused digital marketer based in Dhaka, specializing in paid acquisition and the technical systems that make it reliable. My work sits at the intersection of media buying, conversion tracking, and funnel clarity.

Most campaigns fail not because of “bad creatives alone,” but because of broken attribution, weak offers, or no testing framework. I fix the foundation first — then scale what works.

Operating under Grow Up — a performance-first digital marketing practice built for sustainable growth.

Expertise

What I Deliver

Specialized skills that move the needle on paid growth and measurement.

M

Meta Ads Buying

Campaign structure, creative testing, audience strategy, and scaling with controlled ROAS.

G

Google Ads

Search, Performance Max, and Shopping setups focused on intent and efficient CPA.

C

CAPI & Tracking

Meta Conversions API, server-side GTM, Event Match Quality, and iOS signal recovery.

F

Funnel & CRO

Landing page clarity, offer framing, and friction reduction for higher conversion rates.

W

WhatsApp Automation

Cloud API flows, UTM-tracked links, and post-click messaging for lead nurture.

A

Analytics & Reporting

GA4, Looker-ready reporting, MER/ROAS views that match business reality.

Meta Ads Manager Google Ads GA4 GTM / sGTM Meta CAPI Looker Studio WhatsApp Cloud API Clarity / Hotjar
Selected Work

Case Study Frameworks

Structured approaches I use for client work. Real client metrics will be added as projects complete.

Meta Ads · eCommerce

Creative Testing → Scale System

ABO test structure for hooks and angles, kill losers fast, promote winners into CBO, and scale budget in controlled steps while watching frequency and MER.

Test → Scale
Framework
ROAS / MER
Primary KPIs
Tracking · CAPI

Server-Side Event Recovery

Implement Meta CAPI + browser pixel with event_id deduplication. Improve Event Match Quality and reduce lost conversions from iOS and ad blockers.

CAPI + Pixel
Dual Setup
EMQ ↑
Match Quality
Google Ads · Lead Gen

Intent Capture Structure

Keyword architecture, negative sculpting, and conversion-focused landing alignment so search spend goes to high-intent queries, not noise.

CPA Focus
Primary KPI
Search + PMax
Channels
CRO · Landing

Offer & Page Clarity Audit

Headline–ad match, single primary CTA, proof near the fold, form friction cut, and mobile speed — the five checks that often lift conversion before new creatives.

CVR Lift
Goal
5-Point
Checklist
Process

How Engagement Works

A clear path from first call to measurable outcomes.

1

Audit

Review ads, tracking, funnel, and offer. Find leaks and quick wins.

2

Foundation

Fix CAPI/pixel, structure campaigns, align landing pages.

3

Test

Run controlled creative and audience tests. Kill losers fast.

4

Scale

Scale winners with budget rules. Report on ROAS, CPA, MER.

Ready to tighten tracking and scale what works?

Book a strategy call. We’ll review your current setup and map the highest-leverage next steps.

Book Strategy Call