Authenticity note: Every case study below is real work I've done — either for client brands or my own infrastructure. Where metrics are unavailable, I focus on the process, tools, and setup implemented. Client work is shown with transparency and only where brand names are appropriate to share.
Client Work
Featured Client Projects
Real campaign and setup work for brands — focusing on process, tools, and implementation.
Paid Social
2025 · Meta Ads
Client: Rizq Fashion
Meta Ads Campaign Setup — Women's Clothing Brand
Set up and managed Meta Ads campaigns for Rizq Fashion, a women's clothing brand. Built the campaign structure from scratch — audience targeting, creative testing framework, and conversion tracking via Meta Pixel.
The Setup
- Campaign structure for women's fashion products
- Audience targeting for female buyers (age/interest based)
- Meta Pixel installation for conversion tracking
- Creative testing framework (ABO structure)
- Product catalogue campaigns for three-piece collections
What I Managed
- Daily campaign monitoring and optimization
- Ad set performance review
- Creative rotation and testing
- Budget management across campaigns
- Audience refinement based on engagement
Tools:
Meta Ads Manager
Meta Pixel
Meta Business Suite
Paid Search
2025 · Google Ads
Client: Rizq Fashion
Google Ads Campaigns — Search & Performance Max
Set up Google Ads campaigns for Rizq Fashion to complement the Meta Ads efforts. Built Search campaigns targeting fashion buyers and Performance Max campaigns for product visibility.
Campaign Types
- Google Search campaigns for high-intent keywords
- Performance Max campaigns for product discovery
- Negative keyword list to filter irrelevant traffic
- Ad extensions for better SERP visibility
What I Implemented
- Keyword research for women's fashion niche
- Search term review and negative keyword optimization
- Conversion tracking setup via Google Tag
- Ad copy variations for A/B testing
- Landing page alignment with ad messaging
Tools:
Google Ads
Google Tag Manager
GA4
Web Design
2025 · Landing Page
Client: Rizq Fashion
Landing Page Build — Fashion Brand
Designed and built a conversion-focused landing page for Rizq Fashion's ad campaigns. The page was structured to match the ad messaging, showcase products clearly, and reduce friction in the buying journey.
Design Approach
- Ad-to-page message match (headline alignment)
- Product showcase with clear CTAs
- Mobile-first responsive layout
- Fast loading — optimized images and structure
- Friction reduction — clear buying path
What I Built
- Hero section with brand-aligned messaging
- Product grid with hover effects
- Call-to-action buttons positioned for conversions
- Trust signals (shipping, returns, quality)
- Mobile-optimized layout for social traffic
Tools:
HTML/CSS
Responsive Design
Mobile-First
Email Marketing
2025 · Mailchimp
Email Marketing Setup — Mailchimp Campaigns
Set up and managed email marketing campaigns using Mailchimp. Built audience lists, designed email templates, and executed campaign sends for client brands.
What I Set Up
- Mailchimp account setup and configuration
- Audience list building and segmentation
- Email template design (brand-aligned)
- Campaign scheduling and sending
- Open rate and click-through tracking
Campaign Types
- Product launch announcements
- Promotional campaigns for seasonal sales
- Welcome emails for new subscribers
- Re-engagement campaigns for inactive users
Tools:
Mailchimp
Email Templates
List Segmentation
E-commerce
2025 · Shopify / WooCommerce
Client: Confidential
Shopify / WooCommerce Store Setup — Client Project
Set up and configured an e-commerce store for a client brand using Shopify / WooCommerce. Handled product setup, theme configuration, payment integration, and launch preparation.
What I Set Up
- Store installation and basic configuration
- Product listing with images and descriptions
- Theme customization for brand alignment
- Payment gateway integration
- Shipping and tax configuration
- Order management workflow setup
Launch Support
- Pre-launch checklist and testing
- Product page optimization
- Basic SEO setup (titles, meta descriptions)
- Mobile responsiveness verification
- Checkout flow testing
Tools:
Shopify
WooCommerce
Payment Gateways
Technical Work
Infrastructure & Technical Projects
Self-built technical infrastructure — this website is the live proof of every skill listed below.
Technical SEO
2026 · This Website
Technical SEO — 9 Schema Types & Clean Architecture
Built complete technical SEO foundation for mizanulislam.com — 9 types of Schema markup with cross-referenced entities, clean URL architecture, 301 redirects, sitemap, and robots.txt. Verifiable live on this website.
Schema Markup Implemented
- WebSite + Person + Organization (site-wide)
- FAQPage (homepage)
- Service (services page)
- AboutPage + ProfilePage (entity pages)
- Blog + CollectionPage (content pages)
- ContactPage (contact page)
- Cross-referenced via @id (Person ↔ Organization ↔ WebSite)
Technical Foundations
- Canonical URLs on every page
- Clean URL architecture (no .html in URLs)
- _redirects file with 301 rules (15+ redirects)
- Sitemap.xml with proper priorities
- Robots.txt with sitemap reference
- Open Graph + Twitter Card meta on all pages
Verify Live:
Rich Results Test
Schema Validator
Google Search Console
Analytics
2026 · GTM + GA4 + Zaraz
Complete Analytics Stack — GTM + GA4 + Cloudflare Zaraz
Built end-to-end server-side analytics on a custom static site. Used Cloudflare Zaraz for server-side event execution, bypassing CSP restrictions and browser cookie limits. Includes custom CTA and form tracking.
Stack Components
- Cloudflare Zaraz (server-side tag management)
- Google Tag Manager (v4 published)
- GA4 property with Web data stream
- Custom event tracking (cta_click, form_submit, tool_used)
- Server-side event execution — no client JS required
Problems Solved
- CSP syntax errors blocking GTM loading
- Missing GA4 Event tag (Config alone doesn't track)
- Client-side tracking blocked by browsers
- Cookie consent + tracking conflicts
- Server-side bypass of CSP restrictions
Tools:
Cloudflare Zaraz
Google Tag Manager
GA4
Tools Built
2026 · JavaScript
4 Custom Marketing Tools — Free Client-Side Utilities
Built 4 marketing utilities used live on mizanulislam.com — all client-side, no signup, no tracking. Each tool solves a specific marketing problem (link building, tracking, testing, ROI).
Tools Built
- WhatsApp Link Generator with pre-filled messages
- UTM Builder with parameter validation
- A/B Test Significance Evaluator (Z-score + Normal CDF)
- Ad Budget ROI Calculator (ROAS + profit estimation)
Technical Features
- 100% client-side — no server, no data sent anywhere
- Clipboard API for one-click copy
- Statistical formulas for A/B test significance
- GA4 event tracking via Zaraz (tool_used)
- Mobile-responsive design
Try Live:
WA Generator
UTM Builder
A/B Evaluator
ROI Calculator
Infrastructure
2026 · Migration
Blogspot → Cloudflare Pages Migration
Migrated from an older Blogspot site to a fully custom-coded static site on Cloudflare Pages. Preserved SEO value through canonical URLs, 301 redirects, and clean URL architecture. Hardened security with proper CSP.
Migration Challenges
- Old Blogspot URLs still in Google's index
- Handling duplicate content issues
- Preserving SEO equity across migration
- Rebuilding all tracking from scratch
- Hardening security headers
What Was Implemented
- _redirects file with 301 rules for old URLs
- Canonical tags on every page
- Hardened Content Security Policy (CSP)
- Clean URL architecture (no .html extensions)
- Free global hosting via Cloudflare Pages
Stack:
Cloudflare Pages
GitHub
CSP Headers
Content
2026 · Full Site + Blog
Content Writing — Full Website + Blog Articles
Wrote all content for mizanulislam.com — homepage, services, about, case studies, blog articles, and all legal pages. Every word on this site is original and written for SEO + clarity.
Content Covered
- Homepage copy (hero, services, FAQ)
- Services page (6 service descriptions)
- About page (journey, credentials)
- Case Studies (framework explanations)
- Blog articles (10+ long-form posts)
- Legal pages (Terms, Privacy, Disclaimer, Refund)
Writing Approach
- SEO-optimized structure (H1 → H2 → H3)
- Schema-friendly content format
- Honest, non-hype tone
- Technical accuracy prioritized
- Clear CTAs and internal linking
Read Live:
Homepage
Blog
Legal Pages
Confidential
Anonymized Client Work
Additional client work under NDA — details available in a discovery call.
Confidential
2025 · Automation
Marketing Automation — Client Project
Set up marketing automation workflows for client businesses. Workflow logic, integrations, and specific platforms are confidential per client agreement.
Project Scope
- Automation workflow design
- Platform integration setup
- Lead nurture sequence configuration
- Trigger-based automation rules
Confidentiality
- Client name withheld by agreement
- Platform details available on call
- Workflow screenshots not published
- Available for discussion in discovery call
Status:
Confidential
Available on call
Confidential
2025 · CRM Setup
CRM Setup — Client Project
Configured CRM systems for client businesses. Specific CRM platform and client details are confidential per agreement.
Project Scope
- CRM platform setup and configuration
- Pipeline and deal stage creation
- Contact management structure
- Email integration and templates
Confidentiality
- Client name withheld by agreement
- Platform details on request
- Setup walkthrough available on call
Status:
Confidential
Available on call
Method Frameworks
Frameworks I Apply
Structured approaches I've studied and use in projects — from foundational tracking to advanced scaling systems.
Basic
Pixel + Event Map Before First Ad
Map all conversion events before opening the ad account. Most wasted spend starts with broken tracking.
Meta Pixel
Events Manager
Test Mode
Basic
UTM Hygiene for Every Campaign
Standardize utm_source, utm_medium, and utm_campaign naming from day one. Never improvise in Ads Manager.
UTM Builder
GA4
Attribution
Basic
Landing Page–Ad Message Match
If the ad promises X and the page talks about Y, conversion drops. Align headline, offer, and CTA with the creative.
CRO
Copy Alignment
Mobile Speed
Intermediate
Meta ABO Creative Test System
Isolate variables. Test hooks and angles in ABO with equal budgets, then promote winners to CBO.
ABO
CBO
Creative Testing
Intermediate
CRO Five-Point Page Audit
Before new creatives, fix the page. Five checks often move conversion without a full redesign.
Clarity
Proof
Friction
Advanced
Meta CAPI + Pixel Deduplication
Browser pixel alone loses signal (iOS, blockers). Server events + shared event_id recover quality.
CAPI
event_id
EMQ
Advanced
ABO → CBO Scale Path
Test in ABO for control. Move proven creatives into CBO and raise budget in steps — not sudden 5× jumps.
ROAS
MER
Budget Rules
Advanced
Server-Side Path (When Needed)
Server-side GTM or a lightweight server endpoint improves first-party control vs client-only tags.
sGTM
Zaraz
First-Party
Want to discuss any of these projects?
Book a free 15-minute discovery call. I'll walk you through the setup, tools, and process behind any case study above.
Book Free Discovery Call
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