Meta Ads Practitioner & Growth Systems Builder
I build performance marketing systems — Meta Ads, CAPI tracking, and growth infrastructure — with real technical implementation and honest reporting.
I'm a self-taught digital marketer based in Dhaka, working at the intersection of media buying, conversion tracking, and funnel clarity.
Most campaigns fail not because of "bad creatives alone," but because of broken attribution, weak offers, or no testing framework. I fix the foundation first — then scale what works.
Operating under Grow Up — a growth systems practice built for sustainable work and honest reporting.
Hands-on technical projects demonstrating real skills — from custom analytics stacks to marketing automation systems.
Designed and coded the entire site using custom HTML/CSS/JavaScript — including 9 types of Schema markup, clean URL architecture, 301 redirects, and a Cloudflare Pages Function for form handling.
Set up first-party tracking concepts, canonical URLs, and cross-referenced Schema entities (Person ↔ Organization ↔ Service) to understand growth infrastructure deeply.
Built WhatsApp Link Generator, UTM Builder, A/B Test Evaluator (statistical significance), and Ad Budget ROI Calculator — all as free client-side utilities.
Completed Stanford University's Code in Place program (Python fundamentals) — building a strong technical foundation for tracking scripts and marketing automation.
Set up end-to-end analytics on a custom static site: Cloudflare Zaraz for server-side tracking, Google Tag Manager (4 versions published), GA4 event tracking, and CSP-hardened security. Debugged migration from Blogspot to Cloudflare Pages with cross-platform testing.
Specialized areas where I apply real, tested frameworks.
Campaign structure, creative testing, audience strategy, and scaling with controlled ROAS.
Search, Performance Max, and Shopping setups focused on intent and efficient CPA.
Meta Conversions API, server-side GTM, Event Match Quality, and iOS signal recovery.
Landing page clarity, offer framing, and friction reduction for higher conversion rates.
Cloud API flows, UTM-tracked links, and post-click messaging for lead nurture.
GA4, Looker-ready reporting, MER/ROAS views that match business reality.
Real client projects with brand permission — focusing on process, tools, and implementation.
Set up and managed Meta Ads campaigns for a women's clothing brand — campaign structure, audience targeting, creative testing, and pixel tracking.
Built Search and Performance Max campaigns to complement Meta Ads, with keyword research, negative keyword optimization, and conversion tracking.
Framework I use for thinking through projects.
Review ads, tracking, funnel, and offer. Find leaks and quick wins.
Fix CAPI/pixel, structure campaigns, align landing pages.
Run controlled creative and audience tests. Kill losers fast.
Scale winners with budget rules. Report on ROAS, CPA, MER.
Book a free 15-minute discovery call. We'll talk through your business, challenges, and whether I can help.
Book Free Discovery Call