Services & Systems

Services I've Built & Practiced

Real implementations across Meta Ads, CAPI tracking, CRO, and growth frameworks — currently opening up to new collaborations.

Meta + Google
Focus Platforms
CAPI / sGTM
Working Stack
ROAS / CPA
Primary KPIs
Full Funnel
Ads → Conversion
📈

Meta & Google Ads

Campaign structure, creative testing, ABO → CBO scaling, and audience strategy focused on ROAS and efficient CPA.

  • ABO / CBO Scaling & Bid Optimization
  • Dynamic Creative Testing
  • Retargeting & Lookalike Audiences
Meta Ads Google Ads TikTok Ads
⚡

CAPI & Server-Side Tracking

Server-side Conversions API, custom sGTM containers, and event deduplication to recover iOS and ad-blocker signal loss.

  • Meta Conversions API (CAPI) Setup
  • GA4 Server Stream Integration
  • Event Match Quality Optimization
sGTM CAPI EMQ
💳

Funnel & Conversion Rate Optimization

Landing page clarity, offer framing, form friction reduction, and mobile speed optimization — using heatmaps and session recordings.

  • A/B Testing & Heatmaps
  • Form Friction Reduction
  • Mobile Speed Optimization
Clarity Hotjar CRO
📝

Direct Response Copywriting

Ad copy and sales pages focused on clear hooks, tested angles, and immediate purchase intent.

  • Meta Ad Hook Scripts
  • Landing Page Copy
  • Angle Iteration Framework
Ad Copy Sales Letters Hooks
📱

WhatsApp Cloud API Automation

Cloud API flows, UTM-tracked links, and post-click messaging for lead nurture and abandoned cart recovery.

  • Cloud API Setup & Templates
  • Broadcasting & Segmentation
  • Automated Nurture Sequences
WhatsApp API Automation Webhooks
📊

Growth Analytics & Reporting

GA4 tracking, Looker Studio reports, and Marketing Efficiency Ratio (MER) views that match business reality — not vanity metrics.

  • GA4 & GTM Setup
  • MER / LTV Reporting
  • Ad Spend Allocation Analysis
GA4 Looker Studio MER

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